How long until I see results from advertising campaigns?

Good results take time. The first few weeks of any campaign are spent gathering clean data. Most clients see meaningful improvement within the first two to three months, with results compounding from there.

Which advertising platforms does Profound Effect work with?

Meta, Google, TikTok and LinkedIn. The right platform is chosen based on data, not trends or preference.

Do you only work with companies in Cyprus?

No. Profound Effect has worked with businesses across more than 20 countries.

Can you fix an underperforming advertising account that another agency set up?

Yes. An audit of the existing account and tracking setup usually reveals where budget is being lost, and the fix is straightforward from there.

What is included in a website or analytics audit?

A full review of advertising accounts, tracking setup, and website analytics, with a written report on what is working, what is not, and what to do next.

Do you offer website design or content creation services?

Yes, through trusted partners, coordinated as part of a broader advertising strategy.

Digital Advertising & Data Analysis Agency | Cyprus & Worldwide

We don't guess.
We know.

Profound Effect runs advertising on Meta, Google, TikTok and LinkedIn backed entirely by data. No assumptions. No wasted budget. Results you can see and measure.

Services WhatsApp

Currently advertising over 50 companies across 20+ countries. From local businesses in Cyprus to international brands.

About Profound Effect: Data-Led Digital Advertising in Cyprus

Twenty years in.
Still learning from the numbers.

Yiannis Xanthos founded Profound Effect after two decades working inside the data, including financial data analysis in foreign exchange markets at institutions like JP Morgan in the US.

He was there when Google Ads and Meta advertising were finding their feet. He watched every algorithm change, every platform update, every shift in how data flows through digital advertising. He didn't just adapt. He stayed ahead.

Today, Profound Effect serves clients across Cyprus and internationally, running advertising campaigns on Meta, Google, TikTok and LinkedIn with one discipline at the centre: every decision is supported by data.

We do not flatter. We do not make promises we cannot back up. If something in your current advertising is wrong, we will tell you, and we will show you exactly how to fix it.

Digital Advertising & Analytics Services for Meta, Google, TikTok, LinkedIn

Nothing left to guesswork.

Every service Profound Effect offers is grounded in the same principle: understand the data first, act second. Good results take time. The first weeks and months of any campaign are for gathering clean data. Decisions come after.

Paid Advertising

Meta · Google · TikTok · LinkedIn

Campaign strategy, setup, and ongoing management. Targeting, creative direction, budget allocation. All campaigns are guided by what the data tells us, not what looks good on a brief.

Results do not happen overnight. The first phase is always data collection. We build from there.

Tracking & Analytics

Google Tag Manager · GA4 · Search Console · Looker Studio

Advanced tracking setup so every click, conversion and customer action is recorded correctly. Most businesses are making decisions on incomplete data. We fix that first.

Includes analytics configuration, event tracking, conversion setup and custom reporting dashboards.

Audits & Reporting

Website audits · Advertising account audits · Monthly reports

If your campaigns are underperforming, there is usually a reason buried in the data. We will find it.

Audits cover your full advertising setup and website analytics, with a clear written report of what is working and what needs to change.

Extended Services

Content creation · Websites · SEO

Through a network of vetted specialists, Profound Effect can also coordinate content creation, website design and development, and SEO services.

These are offered as an extension of a broader strategy, not
as standalone services.

Advertising Results Case Study: Limassol, Cyprus

Lower ad costs.
Same reach. More customers.

Case Study. Printing shop in Limassol, Cyprus.

A printing company in Limassol came to Profound Effect running ads that were getting results, but at a high cost. Over 12 months of consistent, data-driven campaign management, the advertising cost dropped by 90%. Views held steady. Click-through rate increased. Footfall to the physical location grew.

This did not happen in the first month. It happened because every decision was made on real data, refined month by month, until the numbers had nowhere to go but up.

This is what patient, evidence-based advertising looks like.

Past Clients: Advertising & Analytics Projects in Cyprus and Internationally

Trusted by businesses across industries.

A partial list. Profound Effect has worked with more than 100 businesses across 20+ countries.

Frequently Asked Questions: Digital Advertising & Data Analysis Cyprus

Questions worth asking before you spend a euro.

How long until I see results from advertising campaigns?
Good results take time. The first few weeks of any campaign are spent gathering clean data. Decisions made too early are guesses, not strategy. Most clients see meaningful improvement within the first two to three months, with results compounding from there.
Which advertising platforms does Profound Effect work with?
Meta, Google, TikTok and LinkedIn. The right platform depends on where your customers actually are, not which one is trending. That decision is made from data, not preference.
Do you only work with companies in Cyprus?
No. Profound Effect has worked with businesses across more than 20 countries. Distance is not a barrier. Clear reporting and regular communication are.
Can you fix an underperforming advertising account that another agency set up?
Yes. This is a common starting point. An audit of your existing account and website tracking usually reveals where the budget is being lost. From there, the fix is straightforward.
What is included in a website or analytics audit?
A full review of your advertising accounts, tracking setup, and website analytics. You receive a clear, written report showing what is working, what is not, and what to do next.
Do you offer website design or content creation services?
Yes, through trusted partners. These are coordinated as part of a broader advertising strategy, not as standalone services.

Why companies choose Profound Effect:

Decisions backed by data

Every recommendation comes from what the numbers show. Not trends. Not guesses.

Direct, honest feedback

If your advertising has a problem, you will hear it plainly, along with the fix.

Two decades of experience

From financial markets to digital advertising, with every platform update lived through firsthand.

Patience that pays off

Real results take time to build. We gather data first, then act with confidence.

Contact Profound Effect: Digital Advertising Consultancy Cyprus

Let's look at your numbers.

No pitch. No promises. A direct conversation about what your data shows and what can be done about it.