How long until I see results from advertising campaigns?

Good results take time. The first few weeks of any campaign are spent gathering clean data. Most clients see meaningful improvement within the first two to three months, with results compounding from there.

Which advertising platforms does Profound Effect work with?

Meta, Google, TikTok and LinkedIn. The right platform is chosen based on data, not trends or preference.

Do you only work with companies in Cyprus?

No. Profound Effect has worked with businesses across more than 20 countries.

Can you fix an underperforming advertising account that another agency set up?

Yes. An audit of the existing account and tracking setup usually reveals where budget is being lost, and the fix is straightforward from there.

What is included in a website or analytics audit?

A full review of advertising accounts, tracking setup, and website analytics, with a written report on what is working, what is not, and what to do next.

Do you offer website design or content creation services?

Yes, through trusted partners, coordinated as part of a broader advertising strategy.

Privacy Policy

Last updated: June 2026

Who we are

Profound Effect is a digital advertising and data analysis agency based in Cyprus. Our website is profoundeffect.eu. The company is operated by Yiannis Xanthos.

For any privacy-related questions, contact us at info@profoundeffect.eu.

What data we collect

When you visit profoundeffect.eu, we may collect the following:

Your IP address and browser type, collected automatically by our hosting server
Pages you visit and time spent on them, collected via Google Analytics
Whether you arrived from an advertisement, collected via Meta Pixel and Google Tag Manager
Any information you voluntarily provide when contacting us, such as your name and email address

We do not collect sensitive personal data. We do not run contact forms, so no form data is stored on this website.

Why we collect it

We collect this data to understand how visitors use our website, to measure the performance of our advertising, and to improve our services. We do not sell your data to any third party.

Third-party tools we use

This website uses the following third-party tools, each with their own privacy policies:

Google Analytics — measures website traffic and user behaviour. Data is processed by Google LLC. You can learn more at policies.google.com/privacy.

Google Tag Manager — manages and deploys tracking scripts on this website. No data is collected by Tag Manager itself; it is a container for the tools listed here.

Meta Pixel (Facebook Pixel) — tracks visits and actions on this website to measure the effectiveness of advertising on Meta platforms. Data is processed by Meta Platforms, Inc. You can learn more at facebook.com/privacy/explanation.

Legal basis for processing (GDPR)

If you are visiting from the European Union, our legal basis for processing your data through analytics and advertising tracking tools is your consent, given via our cookie consent notice when you first visit the site. You may withdraw consent at any time by adjusting your cookie preferences.

How long we keep your data

Analytics data is retained for 14 months in Google Analytics, in line with Google’s default settings. We do not store personal data on our own servers beyond what is captured in email correspondence.

Your rights

Under GDPR, if you are based in the EU or EEA, you have the right to access, correct, or request deletion of any personal data we hold about you. To exercise these rights, email us at info@profoundeffect.eu.

Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision.